# Riad Lemhachheche

> Mobile, CRM and digital assets — twenty years building the layer where customers meet software. Founder, Aequus Money, based in Paris, France.

Riad Lemhachheche is the founder of Aequus Money, a digital-assets business, and of Moobil Ventures, his advisory practice at the intersection of mobile apps, CRM and Web3. With twenty years of experience he is recognised for driving business growth, leading product strategy and delivering digital solutions for enterprise clients across Europe and the United States.

The whole site as one Markdown document, essays included, is at the first link below. For structured data, use the JSON profile.

## Start here

- [Full profile, one document](https://moobil.ventures/llms-full.txt): career, client work, ventures, research, writing, press and FAQ
- [Structured profile (JSON)](https://moobil.ventures/profile.json): the same facts as machine-readable fields
- [Home](https://moobil.ventures/): summary, experience and ventures
- [Work](https://moobil.ventures/work): selected client projects and the 204-company client roster
- [One-page profile](https://moobil.ventures/one-page): everything on a single page
- [CV](https://moobil.ventures/cv): the printable résumé

## Writing

- [Privacy, equity, energy: the bills coming due](https://moobil.ventures/writing/privacy-equity-energy): The technical problems in ubiquitous computing largely got solved. Three others were left on the table, and they are harder because none of them is only technical.
- [Ubicomp at planetary scale](https://moobil.ventures/writing/planetary-scale): Wearables tested whether the framework was human-centred. Smartphones and 5G tested whether it scaled. It scaled — and picked up two failure modes that were nowhere in the 2006 text: attention and geolocation.
- [What wearables proved, and what they missed](https://moobil.ventures/writing/wearables-2006-vision): Ray-Ban Meta, the Humane AI Pin and Vision Pro are the first honest test bench for a framework written in 2006. Two of its three premises hold. The third one — that invisibility is a design outcome — does not.

## Research and press

- [Master's research](https://moobil.ventures/thesis): Management and Deployment of Ubiquitous Computing Environment
- [Teaching](https://moobil.ventures/teaching)
- [Press](https://moobil.ventures/press): coverage and press releases

## Elsewhere

- [LinkedIn](https://www.linkedin.com/in/riadlem/): Best way to reach
- [Aequus Money](https://aequus.money): Current venture
- [Moobil Ventures](https://moobil.ventures): Advisory practice
- [Twitter / X](https://twitter.com/riadlem): @riadlem
- [Goodreads](https://www.goodreads.com/user/show/50551587-riad-lemhachheche): Reading