Riad Lemhachheche

Aequus Money

2026 — present

A digital-assets business: go-to-market, customer engagement and commercial architecture.

Aequus Money is a business focused on digital assets, bringing together operators, builders and advisors on client mandates.

The work covers go-to-market for digital-asset products and the commercial architecture that connects on-chain activity to conventional CRM and loyalty systems.

Absolute Labs

2022 — 2025

Led customer engagement and innovation in Web3, NFTs and the metaverse.

Spearheaded the development of Absolute Labs' Wallet Relationship Management and customer engagement platform, focusing on next-generation digital experiences and partnerships.

Delivered projects and built relationships with leading global brands and innovators across luxury, retail and crypto infrastructure.

Moobil Ventures

2021 — present

Enterprise advisory at the intersection of mobile apps, user experience, CRM and omnichannel activation.

Founded in December 2021 to serve enterprise clients with expertise across mobile apps, CRM and omnichannel customer experience.

Engagements include mobile app audits, review and revamp of user journeys across digital touchpoints, new-business and partnership consultancy, customer-success practice design, re-engineering support and business-intelligence advice.

Work is delivered as an engagement rather than a licence: assessment, a written recommendation, then hands-on support through selection and delivery with the client's own teams and vendors.

The practice is built around the integration decisions enterprises make late and by whoever is available — identity, consent, event data, orchestration — taken early instead, in the open, with the commercial consequence stated.

FollowAnalytics

2011 — 2021

Launched and scaled a mobile marketing automation platform, and the alliances that carried it into the enterprise.

Played a key role in launching and expanding FollowAnalytics, building the solution-engineering function and the partner motion alongside it.

Contributed to securing investment from Orange Digital Ventures in an $11M Series B — bringing total funding to $27M — after Orange evaluated the leading mobile analytics and mobile marketing platforms on the market. Orange then adopted FollowAnalytics for push notification and usage analytics across more than 200 of its own applications.

Drove a strategic alliance with Orange Business Services, negotiating its commercial terms directly, that launched a joint customer engagement solution alongside Salesforce — mobile application development and engagement combining Salesforce CRM with FollowAnalytics' automation, delivered and supported by OBS.

Sat on several MMA France commissions — the Mobile Marketing Association France, now Alliance Digitale — working on carrier billing for the French market.

Clicmobile

2007 — 2013

Pre-sales, client relations and delivery for the first generation of commercial mobile applications.

Oversaw pre-sales, client relationships and project management, leading teams delivering mobile solutions for major clients and establishing Clicmobile as a pioneer in commercial mobile applications and interactive experiences.

Worked closely with Publicis Net, Publicis 133 and Marcel on high-profile mobile app projects for banking, luxury, media, retail and automotive brands.

Worked on BNP Paribas Mobile (2011), the offer the bank launched with Orange: selected mobile applications reserved for customers on the MVNO plan the bank and the operator ran together — carrier billing and subscriber entitlement, not in-app purchase.

Oregon State University

2003 — 2006

Research with Intel on the deployment and management of ubiquitous computing environments.

Researched user experience, deployment and management of ubiquitous computing environments — large-scale Wi-Fi networks and personal connectivity management in wireless networking.

Served as a teaching assistant in the School of Electrical Engineering and Computer Science, supporting laboratory courses that used the Lego RCX robotics platform to teach foundational computer science.