Riad Lemhachheche

Riad Lemhachheche is the founder of Moobil Ventures, where he helps shape the future of mobility and digital innovation. With over 15 years of experience, Riad is recognized for driving business growth, leading product strategy, and delivering impactful digital solutions across the tech ecosystem.

Professional Experience

  • Absolute Labs
    As VP, Evangelist & Factory, Riad leads customer engagement and innovation in Web3, NFTs, and the Metaverse. He spearheads the development of Absolute Labs’ Customer Engagement platform, focusing on next-generation digital experiences and partnerships.
    Riad has delivered projects and built relationships with leading global brands and innovators, including Louis Vuitton, LVMH, OTB, Tezos, Consensys, Richemont, Crypto.com, Ledger, and The Sandbox.
  • FollowAnalytics
    As co-founder, Head of Presales (Solution Engineering), and Partnership Lead, Riad played a key role in launching and expanding FollowAnalytics, a leading mobile marketing automation platform.
    During his tenure, Riad contributed to securing investment from Orange Digital Ventures during a major funding round, supporting the company’s expansion and product innovation. Orange also became a commercial client, leveraging FollowAnalytics’ mobile marketing automation platform to enhance engagement across its own applications.
    Furthermore, Riad helped drive a strategic alliance with Orange Business Services (OBS), resulting in the launch of a joint customer engagement solution alongside Salesforce. This collaboration provided businesses with a tailored mobile application development and engagement platform, integrating Salesforce’s CRM capabilities with FollowAnalytics’ advanced mobile marketing automation, delivered and supported by Orange Business Services.
    Riad and his team delivered impactful mobile engagement and CRM projects for a diverse portfolio of clients, including: Bain Capital, Saks 5th Avenue, Stellantis, TF1, ShowroomPrivé, Somfy, Orchestra, Pimkie, Micromania, Interparfums, BNP Paribas Cardif, Société Générale, LeasePlan, Solocal, Allianz France, and Malakoff Mederic.
  • Clicmobile
    As Technical Director, Riad oversaw pre-sales, client relations, and project management. He led teams in delivering innovative mobile solutions for major clients, establishing Clicmobile as a pioneer in commercial mobile applications and interactive experiences.
    Riad collaborated closely with Publicis Net, Publicis 133, and Marcel on a range of high-profile mobile app projects for prestigious clients, including:
    • BNP Paribas: “Mes Comptes” mobile banking app
    • Lotus F1: Interactive iPad app with Linkin Park
    • La Banque Postale: Mobile banking application
    • La Mer: Digital product experiences
    • Hogan: iOS applications for brand campaigns
    • Orange: Mobile NFC and digital ticketing projects, including M-Stadium in partnership with Orange Labs
    • Axel Springer: Digital publishing solutions
    • M6: Mobile and media applications
    • Van Cleef & Arpels, Cartier, Intermarché, Renault: Mobile apps and digital campaigns for luxury, retail, and automotive sectors

Key Partnerships

  • Orange Group
    Riad has developed a multifaceted partnership with Orange Group across several ventures:
    • At FollowAnalytics, Orange Digital Ventures became a strategic investor, supporting company growth and innovation. Orange also adopted FollowAnalytics’ mobile marketing automation platform for its own digital engagement initiatives.
    • Riad helped launch a joint customer engagement solution with Orange Business Services and Salesforce, integrating advanced CRM and mobile marketing automation for enterprise clients.
    • At Clicmobile, Riad led projects with Orange Labs, including the development of mobile NFC and digital ticketing solutions such as M-Stadium.
  • Apple
    Riad partnered with the Apple enterprise team on several flagship digital transformation initiatives:
    • For BNP Paribas, he helped launch the “2 Opéra” flagship concept store in Paris, equipping the branch with iPads and innovative mobile applications to deliver a new, interactive banking experience.
    • For AXA France, he led the deployment of a fleet of over 1,000 iPads for commercial itinerant teams, developing a custom app directly connected to Salesforce CRM. This solution featured financial simulators, digital signature capabilities, and real-time contract management and synchronization, empowering AXA’s teams with advanced mobile tools for productivity and customer engagement.
  • Salesforce / Heroku
    As Partnership Lead, Riad delivered numerous projects within the Salesforce ecosystem, specializing in CRM, omnichannel strategy, and user experience. He worked closely with Salesforce and Heroku, helping enterprise clients in e-commerce, customer portals, and B2B apps unlock the full potential of cloud platforms and CRM solutions.
  • Publicis Group
    Riad’s collaborations with Publicis Net, Publicis 133, and Marcel enabled the delivery of innovative mobile applications and digital campaigns for leading brands such as Festival de Cannes, RATP, Cartier, Van Cleef & Arpels, Intermarché, and Renault.

Education & Research

  • CPE Lyon
    Master of Science in Computer Engineering and Networking (1999–2003)
  • Oregon State University
    Master of Science in Information System Engineering, Industrial and Manufacturing Engineering, and Business Administration (2003–2006)
    During his time at Oregon State University, Riad conducted research in collaboration with Intel, focusing on user experience and the deployment and management of ubiquitous computing environments, particularly large-scale Wi-Fi networks and personal connectivity management in wireless networking. His work contributed to advancing how users interact with pervasive digital systems.

Publications

  • Personal Connectivity Management in Wireless Networking, IT@Home: Unraveling Complexities of Networked Devices in the Home Workshop
    Conference on Human Factors in Computing Systems (CHI 2006), Montréal, Canada
  • Design for Appropriation of Ubiquity in Information Systems
    International Reports on Socio-Informatics, Vol. 2, Issue 2, 2005

Throughout his career, Riad has also contributed as a founder, advisor, and mentor in various ventures, always with a focus on user experience, digital transformation, and sustainable growth.

Connect with Riad:
LinkedIn | Twitter